Cookies Policy

Cookies Policy

Extreme.com – Cookies Policy


By accessing and using our websites or other services, you are agreeing to the terms of this policy and our privacy notice.

We may update this cookie policy from time to time and will post any changes on our website at www.extreme.com.

What are cookies?

Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).

Cookies are created when you visit a website or other service that uses cookies. Cookies are commonly used to help the user’s browsing experience and provide more information about the user’s experience and interests. This information is generally used to make content, services and advertising more relevant and useful during future visits.

For more details about cookies and details of how to delete and disable cookies you can visit www.aboutcookies.org and see our section on more information and turning cookies off below.

How does EXTREME use cookies?

We use cookies on our websites and other services (including www.extreme.com) to distinguish you from other users, provide some of the functionality of our services, analyse user interaction and control the serving of advertising. More details can be found in the EXTREME Cookies section below. Generally, we use two types of cookies; functional and analytical.

We use functional cookies to help provide our services, so for example:

  • to allow you to access your stored information if you have registered with us;
  • by recognising your preferences when you return to our services;
  • by enabling us to serve the appropriate regionalised service relevant to your location; or
  • by limiting the number of times that any adverts which you view on our services are repeated within a short space of time.

We use analytical cookies to review and analyse user interactivity with our services, including in relation to content and advertising. For example, we may use analytical cookies to:

  • recognise and to count the number of visitors to our services;
  • to see how you and other users move around within our services and to record which content viewers view; or determine when advertising has been served and to which users.

This information helps us to improve our services and may help us provide you with recommendations or more relevant or targeted advertising.

When do you issue cookies?

Unless you have adjusted your browser settings (where possible) to limit the use of cookies, our systems will issue cookies as soon as you visit our websites or access other services. If you have limited cookie use, then please be aware that some of the functionality of our services may not be available to you.

Please note that not all of the cookies on our sites are set by us. Please see the list of third party cookies below for more information about third party cookies.

What cookies does EXTREME use?

A list of EXTREME and third party cookies that we use is included below. We may also use additional cookies for particular services, for example in our programme apps. Further details of these additional cookies can be found by visiting the service in question. For example, further details of any additional cookies used in a programme app can usually be found in the terms and conditions information for that particular app.

When do our cookies expire?

Most of the cookies on our websites expire at the end of your current session on our website. However, some of our cookies have an extended lifespan. Some of our cookies are persistent and will never expire, including Flash cookies.

Where can I find more information about cookies, and how do I turn cookies off or delete cookies?

Find out more about cookies, including how to disable/enable and delete them, at the following website www.aboutcookies.org.

You can block most cookies (except for Flash cookies) by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you block all cookies (including essential cookies) you may not be able to access all or parts of our services, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.

You can opt-out of receiving cookies from a range of ad servers (including, among others, Doubleclick, Videology, AudienceScience, Flashtalking and Microsoft) by visiting www.youronlinechoices.com and following the instructions provided.

Generally, you can’t delete Flash cookies (also known as local shared objects) with browser controls, but Adobe’s website at www.adobe.com provides information on how to delete or disable Flash cookies. Click here for details. Please note that if you disable Flash cookies, you may not be able to play content on the EXTREME Hub.

Contact us

Our full details are set out in our privacy notice. You can email us with any questions, queries or complaints at websupport@extreme.com


EXTREME cookies on EXTREME.com

EXTREME.Region: remembers the region in which you are located, which enables us to serve region specific content to you. 

has_js: identifies whether a user has javascript turned on/off. If javascript is turned off many of our website functions will not work correctly. 

VT_RT1 through to VT_RT12, VT_NEWT and VT_SEENFCID: are cookies set by EXTREME’s ad server and are used to provide more relevant advertising to our users. 


ComScore cookies


ComScore uses these cookies to provide EXTREME with analytical information about our users. ComScore cookies collect data on user traffic and engagement with our services. 

Google Analytics cookies

_utma, _utmz, _utmb, _utmc, _utmt, _ga, _gat, _gid

Google Analytics uses these cookies to provide EXTREME with analytical information about the use of our services.

Doubleclick cookies

Doubleclick (part of Google) uses cookies and IP address analysis to identify unique users of our website (through the collection of non-personally identifiable information) and to track the conversion rates for particular advertising campaigns, to help serve advertisements which are of particular relevance to you, and to control the frequency with which particular advertisements are displayed to our users. 

YouTube cookies

demographics, dkv, s_tempdata-1666356427, VISITOR_INFO1_LIVE, recently_watched_video_id_list, use_hitbox, ACTIVITY, PREF

YouTube uses these cookies to analyse traffic from embedded videos on the EXTREME press centre site. 

Vimeo cookies

We use the Vimeo video player on some parts of our website. When the video player loads, Vimeo uses a cookie to store your usage history.

Google / YouTube cookies

Google uses different types of cookies to run Google websites and ads-related products. One fundamental purpose for Google’s use of cookies is for security reasons, which allow a site to authenticate users, prevent fraudulent use of sign-in credentials, and protect user data from unauthorised parties. Google also uses cookies to manage your preferences. These cookies allow a site to remember things that change the way a site behaves or looks, such as remembering your region and preferred language. Another reason Google uses cookies is for advertising purposes. These cookies help make advertising more engaging to users and more valuable to publishers and advertisers. For example, Google Ads cookies can be used to select advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads a user has already seen. For more information about Google’s cookies please see its cookies policy here: https://policies.google.com/technologies/cookies?hl=en-US.

Facebook cookies

We use Facebook embeds on some of the pages on our website at EXTREME.com. On these pages Facebook may set cookies to verify your Facebook account; to enable certain functionality; to improve its performance; for security and site integrity; for analytics and research; and for advertising purposes including to help Facebook to show ads and to provide advertising products to businesses and other organisations and to measure the performance of ads and ad campaigns; and to provide insights about who is using and interacting with Facebook products and ads. For more information see Facebook’s cookies policy here: https://www.facebook.com/policies/cookies/.

Twitter cookies

When we use Twitter embeds on our website, Twitter may set cookies for authentication and security; to remember information about your browser and preferences; to help Twitter improve and understand how people use its services; to customise its services; to help it to deliver ads, measure their performance and make them more relevant to you; and to personalise your experience of Twitter. Please see Twitter’s cookie policy for more information: https://help.twitter.com/en/rules-and-policies/twitter-cookies/.

We respect the privacy of your personal data. We have recently updated our privacy policy.

Our website uses cookies for website analysis and statistics. Cookies help to improve your browsing experience and they give us information about visitor behaviour so we can make improvements to the site. Continue browsing the site if you’re happy with our use of cookies. For more information about the use of cookies on our website please see our privacy policy.